Apr 10, 2025  
USC Catalogue 2022-2023 
    
Catalogue Navigation
Catalogue Home
About USC
Administration
Admission and Orientation
Tuition and Fees
Academic Calendar
The Schools and Academic Units
Programs, Minors and Certificates
Programs by School
Courses of Instruction
Schedule of Classes
Academic and University Policies
Undergraduate Education
Graduate and Professional Education
The Graduate School
About the Catalogue
Past Catalogues (Online)
Past Catalogues (PDF)
USC Catalogue 2022-2023 [ARCHIVED CATALOGUE]

MKT 445 New Product Development and Branding

Units: 4
Terms Offered: FaSp
Learn how marketers create new brands, products and services. Discuss and examine creative ideation, research and development, brand image management and legal issues in branding.
Prerequisite: BUAD 307 
Instruction Mode: Lecture
Grading Option: Letter