Apr 10, 2025  
USC Catalogue 2022-2023 
    
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USC Catalogue 2022-2023 [ARCHIVED CATALOGUE]

MKT 465 Multicultural Marketing

Units: 4
Terms Offered: FaSp
Examine how marketers adapt the marketing mix to serve consumers from diverse cultures, considering differing social norms and regulations across the global marketplace.
Instruction Mode: Lecture
Grading Option: Letter