Nov 28, 2024  
USC Catalogue 2022-2023 
    
Catalog Navigation
  Catalogue Home
  About USC
  Administration
  Admission and Orientation
  Tuition and Fees
  Academic Calendar
  The Schools and Academic Units
  Programs, Minors and Certificates
  Programs by School
  Courses of Instruction
  Schedule of Classes
  Academic and University Policies
  Undergraduate Education
  Graduate and Professional Education
  The Graduate School
  About the Catalogue
  Past Catalogues (Online)
  Past Catalogues (PDF)
HELP
USC Catalogue 2022-2023 [ARCHIVED CATALOGUE]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)

MKT 535 Business-to-Business Marketing Management

Units: 1.5, 3
Terms Offered: FaSp
Business-to-business marketing strategies (as opposed to consumer targeted marketing) including product management, pricing, market sizing, and other issues of importance for professional marketers.
Prerequisite: GSBA 509  or GSBA 528  
Instruction Mode: Lecture
Grading Option: Letter


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)