PR 351a Strategic Public Relations Media and Content

Units: 4
Terms Offered: FaSp

Introduction to media relations, social media and influencer engagement; intensive writing and creating multimedia content for traditional, emerging and social media.
Prerequisite: PR 209 and PR 250
Registration Restriction: Open only to Public Relations majors
Duplicates Credit in former JOUR 351a
Instruction Mode: Lecture
Grading Option: Letter