Apr 24, 2024  
USC Catalogue 2022-2023 
    
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USC Catalogue 2022-2023 [ARCHIVED CATALOGUE]

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BPMK 508 Biopharmaceutical Marketing Research and Analytics

Units: 3
Research and analytical methods for synthesizing data-driven insights informing marketing decisions of biopharmaceutical products. Apply systematic frameworks of marketing research to assess a drug’s commercial opportunities.
Registration Restriction: Not open to GSBA Business Administration students
Instruction Mode: Lecture
Grading Option: Letter


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