Jun 01, 2024  
USC Catalogue 2022-2023 
    
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USC Catalogue 2022-2023 [ARCHIVED CATALOGUE]

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CMGT 517 Communication in the Luxury Fashion Industry

Units: 4
Terms Offered: FaSp
Examines luxury fashion marketing communication, focusing on connecting with the audience. Topics include history of the industry, media channels, digital platforms and communicating values.
Instruction Mode: Lecture
Grading Option: Letter


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