Oct 05, 2024  
USC Catalogue 2023-2024 
    
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USC Catalogue 2023-2024 [ARCHIVED CATALOGUE]

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MKT 405 Marketing Communication and Promotion Strategy

Units: 4
Terms Offered: FaSpSm
Develop skills for effective marketing communication and promotion. Consider objectives and components of a strategic plan (including marketplace analysis, research, campaign development, and media planning).
Prerequisite: BUAD 307  or COMM 200  or COMM 302  or PR 340 
Instruction Mode: Lecture
Grading Option: Letter


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