Oct 05, 2024  
USC Catalogue 2023-2024 
    
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USC Catalogue 2023-2024 [ARCHIVED CATALOGUE]

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MKT 430 Omnichannel Retail Strategy

Units: 4
Terms Offered: FaSpSm
Examine retail management in physical stores and online environments. Discuss buying and managing merchandise, store/platform layout, pricing, promotion, and supplier relationships.
Instruction Mode: Lecture
Grading Option: Letter


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