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Oct 05, 2024
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USC Catalogue 2023-2024 [ARCHIVED CATALOGUE]
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MKT 445 New Product Development and Branding Units: 4 Terms Offered: FaSp Learn how marketers create new brands, products and services. Discuss and examine creative ideation, research and development, brand image management and legal issues in branding. Prerequisite: BUAD 307 Instruction Mode: Lecture Grading Option: Letter
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