Oct 05, 2024  
USC Catalogue 2023-2024 
    
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USC Catalogue 2023-2024 [ARCHIVED CATALOGUE]

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MKT 465 Multicultural Marketing

Units: 4
Terms Offered: FaSp
Examine how marketers adapt the marketing mix to serve consumers from diverse cultures, considering differing social norms and regulations across the global marketplace.
Instruction Mode: Lecture
Grading Option: Letter


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