Jul 18, 2024  
USC Catalogue 2023-2024 
    
USC Catalogue 2023-2024 [ARCHIVED CATALOGUE]

MKT 526 Advertising and Social Media: Strategy and Analytics

Units: 3
Terms Offered: FaSp
Effective advertising in an era of social media including strategy and analytics for crafting ad messages, testing ads, budgeting and media scheduling.
Registration Restriction: Online registration open only to graduate business and accounting students
Instruction Mode: Lecture
Grading Option: Letter