PR 351b Multichannel Strategy and Content Creation

Units: 4
Terms Offered: FaSp

Advanced course in writing, digital content and multimedia creation; production of communications collateral for social and owned media channels targeting an array of audiences.
Prerequisite: PR 351a
Registration Restriction: Open only to Public Relations majors
Duplicates Credit in former JOUR 351b
Instruction Mode: Lecture
Grading Option: Letter