Sep 18, 2024  
USC Catalogue 2023-2024 
    
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USC Catalogue 2023-2024 [ARCHIVED CATALOGUE]

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PR 429 Business and Economic Foundations of Public Relations and Advertising

Units: 4
Relationship between public relations/advertising and other organizational disciplines; understanding business goals and objectives; economic literacy; financial/investor relations; how PR/communication agencies are built and managed.
Prerequisite: PR 351a 
Registration Restriction: Open only to Public Relations majors
Duplicates Credit in former JOUR 429
Instruction Mode: Lecture
Grading Option: Letter


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