COMM 391 Made in Italy: The Marketing of an Ideal

Units: 4
Terms Offered: FaSp

Examines case studies on important Italian companies, ranging from the transportation to the luxury goods industries from both an economical and business point of view.
Registration Restriction: Open only to Communication, Journalism and Public Relations majors
Instruction Mode: Lecture
Grading Option: Letter

Crosslisted as PR 391