PR 529 Business and Economic Foundations for Communicators

Units: 3
Speaking the language of the board room; understanding business goals and objectives; economic literacy; financial/investor relations; understanding organizational disciplines and how they relate to corporate communication; PR/communication business processes and management.
Registration Restriction: Open only to Public Relations and Advertising
Duplicates Credit in PRSM 515
Instruction Mode: Lecture
Grading Option: Letter