Jul 15, 2024  
USC Catalogue 2023-2024 
USC Catalogue 2023-2024 [ARCHIVED CATALOGUE]

MKT 567 Marketing Metrics for Business Decisions

Units: 3
Terms Offered: Sp
Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks.
Registration Restriction: Online registration open to only graduate business and accounting students
Instruction Mode: Lecture
Grading Option: Letter