Sep 18, 2024  
USC Catalogue 2023-2024 
    
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USC Catalogue 2023-2024 [ARCHIVED CATALOGUE]

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PR 432 Concepting: Advertising Strategy and Creative Development

Units: 4
Learn how to develop an idea and transform that idea to create advertisements that cut through the clutter and communicate persuasively.
Prerequisite: PR 340 
Instruction Mode: Lecture
Grading Option: Letter


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