Sep 30, 2024  
USC Catalogue 2023-2024 
    
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USC Catalogue 2023-2024 [ARCHIVED CATALOGUE]

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BPSI 411 Biopharmaceutical Marketing Analysis and Strategy

Units: 4
Introduces marketing analysis and strategy for biopharmaceutical drugs. Learn to conduct analysis to develop integrated marketing strategies and to execute on marketing and promotion plans.
Instruction Mode: Lecture
Grading Option: Letter


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