MKT 488 Marketing Capstone: From Strategy to Execution

Units: 4
Terms Offered: FaSpSm

Apply knowledge of marketing to various case studies. Understand challenging decisions marketers must make and offer recommendations after thorough analysis. Recommended during student’s senior year.
Prerequisite: BUAD 307
Registration Restriction: Open only to Juniors and Seniors
Duplicates Credit in former MKT 440
Instruction Mode: Lecture
Grading Option: Letter