Jan 04, 2025  
USC Catalogue 2023-2024 
    
USC Catalogue 2023-2024 [ARCHIVED CATALOGUE]

PR 427 Structured Inquiry in Public Relations and Advertising

Units: 4
Apply contemporary research methods to create actionable insights for integrated, multi-channel communication campaigns, including social media monitoring, measurement and evaluation.
Prerequisite: PR 351a 
Registration Restriction: Only open to Public Relations majors
Instruction Mode: Lecture
Grading Option: Letter