Sep 18, 2024  
USC Catalogue 2023-2024 
    
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USC Catalogue 2023-2024 [ARCHIVED CATALOGUE]

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PRSM 550 Brand Purpose Communication

Units: 2
Explores best practices for brand communication, social issue engagement and advocacy, value alignment, guiding stakeholders on purpose communication and planning purpose-led campaigns or projects.
Registration Restriction: Open only to Public Relations Innovation, Strategy and Management students
Instruction Mode: Lecture
Grading Option: Letter


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