Apr 18, 2025  
USC Catalogue 2015-2016 
    
USC Catalogue 2015-2016 [ARCHIVED CATALOGUE]

GSBA 509b Marketing Management

Units: 1.5
Terms Offered: Fa
Development of analytical, strategic, and planning skills. Application within an integrated strategic framework to the development of a comprehensive marketing plan for a product, service, and/or organization.
Duplicates Credit in GSBA 528 and the former GSBA 509.
Instruction Mode: Lecture
Grading Option: Letter