Apr 28, 2025  
USC Catalogue 2015-2016 
    
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USC Catalogue 2015-2016 [ARCHIVED CATALOGUE]

MKT 402 Research Skills for Marketing Insights

Units: 4
Terms Offered: FaSp
Creating and interpreting qualitative and quantitative research to gain insight into marketplace challenges, such as testing advertising, identifying new product opportunities, and understanding customer decisions.
Prerequisite: BUAD 307  or JOUR 340 .
Recommended Preparation: BUAD 310  or COMM 301  or PSYC 274  or MATH 116 .
Duplicates Credit in Duplicates credit in the former MKT 470.
Instruction Mode: Lecture
Grading Option: Letter