MKT 405 Advertising and Promotion Management

Units: 4
Terms Offered: FaSpSm

Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion.
Prerequisite: BUAD 307 or COMM 200 or COMM 302 or JOUR 340 or MKT 385.
Instruction Mode: Lecture
Grading Option: Letter