MKT 406 Practicum in Advertising and Promotion Design

Units: 4
Terms Offered: Sp

Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. Work with a client organization on the design of an advertising/promotions campaign. Requires market research, creative design, implementation planning, and client presentation.
Prerequisite: MKT 405 or JOUR 340.
Instruction Mode: Lecture
Grading Option: Letter