Apr 29, 2025  
USC Catalogue 2015-2016 
    
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USC Catalogue 2015-2016 [ARCHIVED CATALOGUE]

MKT 512 Marketing and Consumer Research

Units: 3
Terms Offered: Sp
Marketing research concepts and techniques; developing managers’ ability to critically evaluate and utilize research information in the decision-making process.
Prerequisite: GSBA 509a  or GSBA 528 .
Instruction Mode: Lecture
Grading Option: Letter