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Nov 28, 2024
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USC Catalogue 2015-2016 [ARCHIVED CATALOGUE]
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MKT 525 Consumer Behavior Units: 3
Terms Offered: FaSm
Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior.
Prerequisite: GSBA 509a or GSBA 528 .
Instruction Mode: Lecture
Grading Option: Letter
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