Apr 18, 2025  
USC Catalogue 2015-2016 
    
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USC Catalogue 2015-2016 [ARCHIVED CATALOGUE]

MKT 528 Sales Management: The Art and Science of Sales

Units: 3
Terms Offered: FaSp
Emphasis on creating a sales strategy, planning and delivery of sales presentations, and techniques to persuade people to change their opinions in face-to-face meetings.
Prerequisite: GSBA 509a  or GSBA 528 .
Registration Restriction: Open only to master students.
Instruction Mode: Lecture
Grading Option: Letter