Apr 18, 2025  
USC Catalogue 2015-2016 
    
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USC Catalogue 2015-2016 [ARCHIVED CATALOGUE]

MKT 529 Customer Relationship Management

Units: 3
Terms Offered: Fa
Development, analysis, evaluation and implementation of effective customer relationship management (CRM) programs.
Prerequisite: GSBA 509a  or GSBA 528 .
Instruction Mode: Lecture
Grading Option: Letter