Apr 18, 2025  
USC Catalogue 2015-2016 
    
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USC Catalogue 2015-2016 [ARCHIVED CATALOGUE]

MKT 531 Services Marketing Strategy

Units: 3
Terms Offered: Irregular
Analysis and development of sound marketing strategies and an integrated service management plan for service organizations. Examination of best practices among leading service providers.
Prerequisite: GSBA 509a  or GSBA 509b  or GSBA 528 .
Instruction Mode: Lecture
Grading Option: Letter