Apr 18, 2025  
USC Catalogue 2015-2016 
    
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USC Catalogue 2015-2016 [ARCHIVED CATALOGUE]

MKT 534 Retail Strategy

Units: 3
Terms Offered: FaSp
Frameworks for analysis of retail strategy and functions of a retail firm, including buying, merchandise management, pricing, promotion, and visual merchandising; application of concepts through case studies and student projects.
Prerequisite: GSBA 509a  or GSBA 528 .
Instruction Mode: Lecture
Grading Option: Letter