Apr 18, 2025  
USC Catalogue 2015-2016 
    
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USC Catalogue 2015-2016 [ARCHIVED CATALOGUE]

MKT 535 Business-to-Business Marketing Management

Units: 1.5, 3
Terms Offered: FaSp
Business-to-business marketing strategies (as opposed to consumer targeted marketing) including product management, pricing, market sizing, and other issues of importance for professional marketers.
Recommended Preparation: GSBA 509a  or GSBA 509b  or GSBA 528 .
Registration Restriction: Open only to Business and Accounting majors.
Instruction Mode: Lecture
Grading Option: Letter