Apr 18, 2025  
USC Catalogue 2015-2016 
    
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USC Catalogue 2015-2016 [ARCHIVED CATALOGUE]

MKT 536 Pricing Strategies

Units: 3
Terms Offered: Fa
The complexity of pricing is increasing due to globalization and the Internet. This course will develop a framework for developing strategic pricing decisions.
Prerequisite: GSBA 509a  or GSBA 528 .
Instruction Mode: Lecture
Grading Option: Letter