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USC Catalogue 2015-2016 [ARCHIVED CATALOGUE]
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MKT 543 Market Demand and Sales Forecasting Units: 3
Terms Offered: FaSp
New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods.
Prerequisite: GSBA 509a or GSBA 528 .
Instruction Mode: Lecture
Grading Option: Letter
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