MKT 560 Marketing Strategy and Policy

Units: 3
Terms Offered: FaSpSm

Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a multi-period competitive market environment simulation.
Prerequisite: GSBA 509a or GSBA 528.
Registration Restriction: Open only to graduate students.
Instruction Mode: Lecture
Grading Option: Letter