Apr 18, 2025  
USC Catalogue 2015-2016 
    
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USC Catalogue 2015-2016 [ARCHIVED CATALOGUE]

MKT 565 Global Marketing

Units: 3
Terms Offered: FaSp
Variations in markets and trade patterns around the globe; product development and adaptation, pricing, promotion, and distribution issues across national cultures and international markets.
Prerequisite: GSBA 509a  or GSBA 528 .
Instruction Mode: Lecture
Grading Option: Letter