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USC Catalogue 2015-2016 [ARCHIVED CATALOGUE]
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MKT 599 Special Topics Units: 1, 1.5, 2 or 3
Max Units: 9.0
Terms Offered: FaSpSm
Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas.
Prerequisite: GSBA 509a or GSBA 528 .
Instruction Mode: Lecture
Grading Option: Letter
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