Nov 28, 2024  
USC Catalogue 2015-2016 
    
USC Catalogue 2015-2016 [ARCHIVED CATALOGUE]

COMM 602 Seminar in Persuasion

Units: 4
Classical and contemporary theories of persuasion, attitude formation and change; impact of cognition, affect and emotions; cultural and group influences; message strategies and framing.
Instruction Mode: Lecture
Grading Option: Letter