Nov 28, 2024  
USC Catalogue 2015-2016 
    
USC Catalogue 2015-2016 [ARCHIVED CATALOGUE]

CMGT 587 Audience Analysis

Units: 4
Fundamental principles of audience research; critique of existing methodologies; implications for global audiences and mass media markets.
Instruction Mode: Lecture
Grading Option: Letter

Crosslisted as JOUR-587