Nov 28, 2024  
USC Catalogue 2015-2016 
    
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USC Catalogue 2015-2016 [ARCHIVED CATALOGUE]

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JOUR 429 Business and Economic Foundations of Public Relations

Units: 4
Terms Offered: FaSp
Relationship between public relations/strategic communication and other organizational disciplines; understanding business goals and objectives; economic literacy; financial/investor relations; how PR/communication agencies are built and managed.
Prerequisite: JOUR 351a .
Instruction Mode: Lecture
Grading Option: Letter


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