May 03, 2024  
USC Catalogue 2015-2016 
    
USC Catalogue 2015-2016 [ARCHIVED CATALOGUE]

JOUR 457 The Role of Celebrity in Public Relations

Units: 4
Understanding of the history and application of celebrity in public relations, focusing on the entertainment industry and the notoriety attached to politics and the media.
Instruction Mode: Lecture
Grading Option: Letter