JOUR 491 Transmedia, New Media and Strategic PR/Communication

Units: 4
Terms Offered: Sp

Study of the new rules of message development and dissemination in strategic communication and marketing: Participatory Culture, Transmedia Branding, Spreadable Media, and Crowdsourcing. Open only to seniors and master students in public relations and strategic public relations.
Registration Restriction: Open only to seniors and master students in Public Relations and Strategic Public Relations.
Instruction Mode: Lecture
Grading Option: Letter