Nov 24, 2024  
USC Catalogue 2015-2016 
    
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USC Catalogue 2015-2016 [ARCHIVED CATALOGUE]

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JOUR 494 Transmedia, New Media and Strategic Communication

Units: 4
Examines nature of consumption and storytelling within a networked culture and how participatory culture, transmedia branding, and spreadable media are changing strategic communication practice.
Instruction Mode: Lecture
Grading Option: Letter


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