MUIN 410 Marketing, Branding and Strategic Alliances in Music

Units: 2
Terms Offered: FaSp

An in-depth study of music marketing, non-traditional revenue streams for artists, musicians, and labels including artist endorsements, artist tour sponsorships, digital music programs, music licensing, merchandise, and a primary focus on brand partnership deals in the music space.
Prerequisite: MUIN 270 or MUIN 272.
Instruction Mode: Lecture
Grading Option: Letter