Dec 11, 2025  
USC Catalogue 2025-2026 
    
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USC Catalogue 2025-2026
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BUAD 307 Marketing Fundamentals

Units: 4
Terms Offered: FaSpSm
Develop a managerial viewpoint in planning, executing, and evaluating marketing decisions of the firm, including decisions related to products, pricing, distribution channels and promotion.
Instruction Mode: Lecture, Discussion
Grading Option: Letter


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