Dec 01, 2024  
USC Catalogue 2016-2017 
    
Catalog Navigation
  Catalogue Home
  About USC
  Administration
  Admission and Orientation
  Tuition and Fees
  The Schools and Academic Units
  Courses of Instruction
  Programs, Minors and Certificates
  Schedule of Classes
  Academic and University Policies
  Undergraduate Education
  Graduate and Professional Education
  The Graduate School
  About the Catalogue
  Past Catalogues
HELP
USC Catalogue 2016-2017 [ARCHIVED CATALOGUE]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)

BUAD 307 Marketing Fundamentals

Units: 4
Terms Offered: FaSpSm
Develops a managerial viewpoint in planning and evaluating marketing decisions of the firm: products, pricing, channels, promotion, information processing, legal implications, and marketing in contemporary society.
Duplicates Credit in MKT 385x.
Instruction Mode: Lecture, Discussion
Grading Option: Letter


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)