Apr 07, 2025  
USC Catalogue 2016-2017 
    
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USC Catalogue 2016-2017 [ARCHIVED CATALOGUE]

GSBA 528 Marketing Management

Units: 3
Terms Offered: Sp
Marketing is treated as a managerial decision-making process. Emphasis is given to understanding the concepts, tools, and techniques that comprise a comprehensive marketing strategy.
Duplicates Credit in GSBA 509  and GSBA 509a 
Instruction Mode: Lecture
Grading Option: Letter