GSBA 540 Contemporary Issues in Competitive Strategy

Units: 1.5
Terms Offered: FaSp

Introduces the role industry and competitive analysis serves in an organization. Topics covered include global competition, innovation, the use of standards, competence, and building organizational capabilities to sustain competitive advantage.
Duplicates Credit in GSBA 519a, GSBA 519b and GSBA 529.
Instruction Mode: Lecture
Grading Option: Letter