Dec 03, 2024  
USC Catalogue 2016-2017 
    
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USC Catalogue 2016-2017 [ARCHIVED CATALOGUE]

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MKT 465 Global Marketing Management

Units: 4
Terms Offered: FaSp
Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources.
Prerequisite: BUAD 307  or MKT 385 .
Instruction Mode: Lecture
Grading Option: Letter


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