| |
Dec 11, 2024
|
|
|
|
|
USC Catalogue 2016-2017 [ARCHIVED CATALOGUE]
|
MKT 525 Consumer Behavior Units: 3
Terms Offered: FaSpSm
Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior.
Prerequisite: GSBA 509 or GSBA 528
Instruction Mode: Lecture
Grading Option: Letter
|
|
You must be logged in to post a comment.